MTH RailKing Lighted Billboard – Dad’s Root Beer

Description

  MTH Custom Run / MTH Special Run

The fully assembled lighted billboard is premounted on a base for easy placement anywhere on the layout. For those looking for a more prototypical look, the base can be quickly removed and the billboard legs can be easily inserted into soft styrofoam ground cover for a more realistic appearance.

The three overhead lamps cast a soft glow on the bright and realistic-looking graphics are sure to make any layout’s dark scenes really pop. The lamps are powered by any AC or DC model railroad power supply including the M.T.H. family of transformer’s using their accessory ports.

M.T.H. offers a variety of O scale buildings that will help you create whatever kind of model railroad world you desire; rural or urban, nostalgic or modern. Fully assembled and ready-to-use, M.T.H. accessories will transform your layout into a world of action in just minutes.

Dad’s Root Beer, one of America’s most popular soft drinks, was developed in the 1930s by partners Barney Berns and Ely Klapman in the basement of Klapman’s Chicago-area home. The first trademark registration was filed on September 24, 1938, granted on February 14, 1939 to The Dad’s Root Beer Company of Chicago, and alleged use since February, 1937. Dad’s unique and delicious flavor earned a loyal following. The Dad’s Root Beer brand was famous throughout the Midwest and by the late 1940s, was one of the most consumed brands of root beer throughout the United States. Jules Klapman, son of co-founder Ely, successfully took the Dad’s brand international. The name Dad’s Old Fashioned Root Beer was selected in honor of Ely Klapman’s father, and other fathers, who used to make root beer at home for their families (popular in the early 20th Century).

Dad’s Root Beer distinguished itself as a brand and industry innovator when it became the first product to use the six pack format invented by the Atlanta Paper Company in the 1940s. Dad’s also introduced the half-gallon bottle, becoming the first brand to market this size. Dad’s was marketed as a family. “Junior” bottle size was the smallest, 7, 10 or 12 ounces. “Mama” was a quart bottle, and “Papa” was a half gallon bottle. (The image of the young boy featured on the “Junior” size bottle is Barney Berns’ son, Gene Berns.) A common promotion in the 1940s was the 1 cent sale – purchase the Papa half gallon at regular price and get the Mama quart for 1 cent.

The above statement taken from:        Dad’s Root Beer – History of

By Dad’s Root Beer        https://www.dadsrootbeer.com/history

FEATURES